Chapter 1Digital Entrepreneurship: New Opportunities and Challenges
Chapter 2Choosing a Digital Business Idea
Chapter 3Creating a Digital Business Design
Chapter 4Building a Business Prototype
Chapter 5Digital Content for Business
Chapter 6Business Prototype Look and Feel
Chapter 7Business Prototype Features
Chapter 8Web Analytics
Chapter 9Creating and Tracking Business Goals
Chapter 10Usability and Customer Experience
Chapter 11Customer Acquisition in a Digital World
Chapter 12Digital Business Experiments
Chapter 13Launching a New Digital Business Venture

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