Table of Contents

Chapter 1Digital Entrepreneurship: New Opportunities and Challenges1
Chapter 2Choosing a Digital Business Idea21
Chapter 3Creating a Digital Business Design41
Chapter 4Building a Business Prototype57
Chapter 5Digital Content for Business77
Chapter 6Business Prototype Look and Feel91
Chapter 7Business Prototype Features103
Chapter 8Web Analytics121
Chapter 9Creating and Tracking Business Goals139
Chapter 10Usability and Customer Experience157
Chapter 11Customer Acquisition in a Digital World171
Chapter 12Digital Business Experiments193
Chapter 13Launching a New Digital Business Venture213
Key Terms235