Table of Contents – Digital Entrepreneurship

Chapter 1	Digital Entrepreneurship: New Opportunities and Challenges	1
Chapter 2	Choosing a Digital Business Idea	21
Chapter 3	Creating a Digital Business Design	41
Chapter 4	Building a Business Prototype	57
Chapter 5	Digital Content for Business	77
Chapter 6	Business Prototype Look and Feel	91
Chapter 7	Business Prototype Features	103
Chapter 8	Web Analytics	121
Chapter 9	Creating and Tracking Business Goals	139
Chapter 10	Usability and Customer Experience	157
Chapter 11	Customer Acquisition in a Digital World	171
Chapter 12	Digital Business Experiments	193
Chapter 13	Launching a New Digital Business Venture	213
	Key Terms	235
	Appendices	239
	Index	243