Chapter 1 | Digital Entrepreneurship: New Opportunities and Challenges | 1 |
Chapter 2 | Choosing a Digital Business Idea | 21 |
Chapter 3 | Creating a Digital Business Design | 41 |
Chapter 4 | Building a Business Prototype | 57 |
Chapter 5 | Digital Content for Business | 77 |
Chapter 6 | Business Prototype Look and Feel | 91 |
Chapter 7 | Business Prototype Features | 103 |
Chapter 8 | Web Analytics | 121 |
Chapter 9 | Creating and Tracking Business Goals | 139 |
Chapter 10 | Usability and Customer Experience | 157 |
Chapter 11 | Customer Acquisition in a Digital World | 171 |
Chapter 12 | Digital Business Experiments | 193 |
Chapter 13 | Launching a New Digital Business Venture | 213 |
| Key Terms | 235 |
| Appendices | 239 |
| Index | 243 |