Description
The Digital Entrepreneurship Skills 1.5 – Customer Acquisition badge demonstrates a basic Digital Entrepreneurship skill: Create a simple customer acquisition plan for a Digital Entrepreneurship business design and prototype. Begin implementation for search and social channels.
Earning Criteria
Create a customer acquisition plan for the first 1,000 visitors to a prototype, corresponding to a Digital Entrepreneurship business design. Include a basic search engine optimization plan with target keywords/phrases, and an action plan for at least one social media platform. Implement the plan on at least one prototype page, and on at least one social media profile.
Earn the following badges:
- Digital Entrepreneurship Skills 1.0 – Design
- Digital Entrepreneurship Skills 1.1 – Prototyping
- Digital Entrepreneurship Skills 1.2 – Content
- Digital Entrepreneurship Skills 1.3 – Analytics