| Chapter 1 | Digital Entrepreneurship: New Opportunities and Challenges |
| Chapter 2 | Choosing a Digital Business Idea |
| Chapter 3 | Creating a Digital Business Design |
| Chapter 4 | Building a Business Prototype |
| Chapter 5 | Digital Content for Business |
| Chapter 6 | Business Prototype Look and Feel |
| Chapter 7 | Business Prototype Features |
| Chapter 8 | Web Analytics |
| Chapter 9 | Creating and Tracking Business Goals |
| Chapter 10 | Usability and Customer Experience |
| Chapter 11 | Customer Acquisition in a Digital World |
| Chapter 12 | Digital Business Experiments |
| Chapter 13 | Launching a New Digital Business Venture |
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