Links for Chapter 8: Web Analytics

—examples of other Javascript events that can trigger a Google Analytics event.

—see the information that Google advertising networks have about yourself.

—Google Ads, one of the most popular services for designing and purchasing advertisements that will appear on other sites and appear on Google search results.

—service for monitoring the use and health of websites, particularly useful for tracking the search terms that visitors enter to find a site.

—tool for creating URLs that add Google Analytics campaign information to a link.

—Google AdSense, one of the largest services for publishing advertisements on a site.

—Google Optimize, a service for performing content experiments.

—sign up for Google Analytics here.

—popular WordPress plugin for Google Analytics.

—help and tutorial information about Google Analytics.

—collection of Google Analytics-oriented success stories.