—guide to useful analytics reports.
—examples of custom analytics reports, and the questions they can answer.
—custom URL building tool for campaigns.
—A/B testing explanation and examples.
—more A/B testing examples, including multivariate, and bandit testing.
—case study of A/B testing at Duolingo.
—more A/B testing examples.
—tips for specific A/B tests.
—case study using Google Optimize to increase email conversion rate.