Links for Chapter 12: Digital Business Experiments

—guide to useful analytics reports.

—examples of custom analytics reports, and the questions they can answer.

—custom URL building tool for campaigns.

—A/B testing explanation and examples.

—more A/B testing examples, including multivariate, and bandit testing.

—case study of A/B testing at Duolingo.

—more A/B testing examples.

 —tips for specific A/B tests.

—case study using Google Optimize to increase email conversion rate.