Links for Chapter 11: Customer Acquisition in a Digital World

www.google.com/webmasters/tools/home

—Google Search Console, for submitting site URLs for crawling.

adwords.google.com

—Google advertising platform with keyword planner tool.

www.wordtracker.com

—keyword idea search tool.

moz.com/learn/seo/what-are-keywords

—background on search keywords.

moz.com/free-seo-tools

—tools for keyword ideas and external SEO research.

www.w3schools.com/tags/tag_meta.asp

—additional HTML tags for internal SEO.

www.w3schools.com/tags/att_img_alt.asp

—HTML tag attribute for adding keywords to images.

moz.com/learn/seo/domain-authority

—background on how sites build reputation in search results.

mailchimp.com/pricing/free/

—example of an email marketing service with a free service level.