Links for Chapter 11: Customer Acquisition in a Digital World

—Google Search Console, for submitting site URLs for crawling.

—Google advertising platform with keyword planner tool.

—keyword idea search tool.

—background on search keywords.

—tools for keyword ideas and external SEO research.

—additional HTML tags for internal SEO.

—HTML tag attribute for adding keywords to images.

—background on how sites build reputation in search results.

—example of an email marketing service with a free service level.