Links for Chapter 10: Usability and Customer Experience

www.usability.gov/how-to-and-tools/methods/usability-testing.html

—background on usability testing.

www.nngroup.com/articles/usability-101-introduction-to-usability/

—detailed definition of usability.

www.peachpit.com/articles/article.aspx?p=1433954&seqNum=3

—description of the ‘napkin’ test for usability.

www.nngroup.com/articles/task-scenarios-usability-testing/

—tips for writing good usability testing scenarios.

www.usability.gov/how-to-and-tools/methods/scenarios.html

—more examples of scenarios; we focus on the shorter goal- and task-based scenarios.

www.nngroup.com/articles/design-thinking/

—background on the design thinking movement, and its ties to usability and prototyping.

uxdesign.cc/finding-my-way-through-the-amazon-c176509bfc23

—example of how even the most successful digital businesses have usability issues; in this case, an Amazon mobile app.

www.fastcompany.com/3053406/how-apple-is-giving-design-a-bad-name

—argument that even Apple, known for its design prowess, can wrongly prioritize good looks over usability.

www.nngroup.com/articles/intelligent-assistant-usability/

—usability problems with new voice interfaces to intelligent assistants such as Alexa and Siri.

www.usertesting.com/

—popular service for remote usability testing.